Wednesday, July 27, 2011

Hasbro Q2 2011 Earnings Call---Something Interesting in it This Time

From Seeking Alpha:

"And one of the key consumer insights that we are seeing as we do quantitative research is that face-to-face gaming are still something people really want and they seek out. And our Games business can absolutely grow. In fact, in the second quarter, our International games business grew. We've been working through the issues in our U.S. business, but overall, you will see more marriages of digital and analog. You'll see more new reinventions of our analog business and off-the-board games that will come into the future. So we think you can grow both."

No surprise there as to the first part---they probably spent 5 million bucks to research that though.  The rest of it gives credence to the speculation that 5e will be a combination electronic and face to face experience.  

10 comments:

  1. I'm not so sure. Given what an unmitigated disaster their online efforts have been thusfar, might they be gun shy at another round?

    Or maybe it's an indicator that the entire current team would be tossed and a whole new bunch of folks with a more proven track record might be brought in. Either way, if I worked in the online gaming department at WotC, I'd be polishing up my resume.

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  2. They lost me at "quantitative research".

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  3. I would not call the online efforts a "failure". Those of us that like 4e rather enjoy the online content.

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  4. I was a 4e player from the beginning, and a big fan for the first two years... and I never enjoyed the digital content and would prefer to have them deemphasized in future.

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  5. I was under the impression that DDO wasn't all that highly regarded by the fans/users, as an understatement.

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  6. I was thinking more of DDI I guess.

    I am just happy to see a game copy actually doing some real marketing research.

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  7. "face-to-face gaming are still something people really want"

    Someone get them a grammar guide.

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  8. "Off-the-board games?" Is that a term for RPGs, or are they lumping tabletops and card games into the same category? Strange.

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  9. Regarding Joseph's comments: DDO is an online game, and fairly successful. DDI is the online component to D&D 4th edition, and has been regarded as useful by those who play it. WotC promised a lot and did not deliver, but for the most part people liked what they did deliver. They probably should stop trying to add a digital component to D&D by themselves, true (they also failed to deliver with their 3rd edition promises of online game products, so it's a trend now), but I think you might have your terminology confused a bit.

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  10. "or are they lumping tabletops and card games into the same category? "

    I believe that's exactly what it means.

    Makes sense, from Hasbro's point of view. As a long-time maker of board games, I can see them thinking of their game product lines as "board" or "off-the-board".

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