Check it out. I wish them all the best with this. Anything that is sold in mainstream stores that is stylistically closer to the game that I like to play is a good thing. Increases the chances of getting players in my games.
I just wonder...will it be more like Holmes which lead players to AD&D by design, but leading folks to Pathfinder? Or more like BECMI and stand alone as a game in itself, a more simplified Pathfinder, taking characters to high levels with more releases?
Edit--Seems more like Holmes---see this discussion... where Jason answers the question
If they wanted to, they could do both I think. A rules light PF would be a good game.