People seem to be talking about how to market to women in RPG's. Read the links below to get the gist of the positions, but Zak seems to say that you shouldn't direct the artist or you'll get shit art that doesn't appeal to anyone. Trollsmyth says come on now, how about the Sistine Chapel... RPG's just haven't been marketed correctly yet. Greg seems to say that people are basically stupid and don't know what they hell they want, and are easily convinced through sales and marketing techniques. Oddysey has something against voodoo mind control for some reason.
I am more in agreement with the "most people are stupid" approach and can be lead to do whatever clever marketers/admen/politicians/propaganda artists want them to do. It's all in how you sell it.
Let the master explain:
DON DRAPER ON SELLING TO WOMEN
DON DRAPER ON LOVE
And, just to prove the the guy knows all there is to know about women:
DON DRAPER'S GUIDE TO PICKING UP WOMEN